The rapidly growing premium Swedish menswear brand made with a modern mindset.

A full range of unique developed fabrics mostly made of eucalyptus fibre, results up to 50% less water used compared to cotton. Fitting is Scandinavian modern, representing the best customer value over time. Locally made with attention to every detail. Accessories production lines have certified windmill electricity in their processes. We don’t ship parts or accessories from around the globe, instead we use local knowledge and stay as a experienced family. This all together makes a successful quality garment.